Privacy Policy
Last Updated: January 2026
eastwestarc.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms or enquiries
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Data stored on your device to enhance user experience (see Cookie Policy below)
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
- Location Data: Approximate geographic location derived from IP address
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculation
- Site improvement, functionality, and user experience enhancement
- Marketing and promotional communications (with your consent)
- Fraud prevention and security
- Compliance with legal obligations
Cookie Policy
Our website uses cookies to enhance your experience. Cookie types include:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Cookies: Monitor referrals and conversions for affiliate partners
- Marketing Cookies: Support targeted advertising and retargeting
You can control cookies through your browser settings or opt out of non-essential cookies via our cookie consent banner. Opting out may affect site functionality.
Third-Party Links
eastwestarc.co.uk contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or data handling of third-party websites. We strongly recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. Third parties operate independently and are responsible for their own data protection compliance.
Your Rights
Under UK data protection law (including UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data (subject to legal obligations)
- Restrict processing of your information
- Receive a portable copy of your data
- Withdraw consent at any time
- Object to processing for marketing purposes
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Analytics data: up to 12 months
- Affiliate tracking data: up to 90 days
- Enquiry data: up to 3 years or as legally required
- Cookies: as configured in browser settings
Data may be retained longer if required by law or for legal claims.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: privacy@eastwestarc.co.uk
Website: eastwestarc.co.uk
We will respond to requests within 30 days in accordance with UK data protection legislation.